OUT OF FASHION MAGAZINE
Out of Fashion is a conceptual magazine created by three Finnish born photographers, with the aim to investigate fashion as something more than just a superficial act of consuming. Digging a little deeper, their collective work questions issues of identity and memory and highlights our over consumption of fashion and it’s consequences on our lives and on the environment. Futurefrock takes a look at Ida Taavitsainen’s The Memory of My Wardrobe. Ida Taavitsainen’s The Memory of My Wardrobe is a project that begun when she realized that many of the clothes in her wardrobe had belonged to someone else before her and already had a life of their own before she started wearing them. Some of the clothes are second- hand clothes, worn by total strangers she has never met, but a vast majority of the clothes are hand-me-downs from friends and family members, everyday clothes that people have grown out of or simply got bored of. Some pieces are also made to measure vintage garments, an echo from a time passed, saved over decades for both their beauty and the memories they behold. The project is not only an ode to the times when clothes were made to last; it is also an autobiography and a family history told through materials – a family album without people. For more information go to:
Out Of Fashion.
